Cult Creations is a Hyderabad-based creative production and distribution company, operating under the banner of CultStar OTT. Emerging as a niche force in Telugu cinema, the studio served as both producer and distributor for the emotional family drama Sedhyam (2022), which explores a generational conflict between father Dasarathayya and son Abhiramudu over farming, culminating in a heartfelt reconciliation through understanding and empathy. With a focus on grounded, character-driven storytelling, Cult Creations seeks to highlight compelling narratives that deeply resonate with family audiences. Through its work, the studio underscores its commitment to heartfelt, meaningful cinema that amplifies regional voices.