With over 15 years of experience in the Indian entertainment industry, he has built a strong network across Bollywood, regional cinema, television, OTT, and the creator ecosystem. Beginning his journey as a theatre artist with Nadira Babbar's renowned Ekjut Theatre Group, he has worked on casting for leading production houses, including Sony Pictures India and Star Bharat, while also managing celebrity collaborations for prominent personalities. Combining artistic expertise with an academic background in Biotechnology, he brings both creative insight and analytical precision to talent discovery. His experience in conducting acting workshops, evaluating performers, and matching talent to projects enables him to identify the right artists for films, advertisements, television, and digital content.